As long as the present social order exists, it will be impossible to avoid
interaction with the various facets of the power structure. Those of us who call
ourselves anarchists need to choose to make these interactions clearly
adversarial and conflictual, reflecting our desire to destroy the power
structure completely. Such a choice requires knowledge of the enemy. Almost
every anarchist recognizes that the state and capital are facets of the power
structure and has some minimal understanding of how these function as such.
Increasing numbers of anarchists are recognizing that technology and ideology
are also part of the network of power. One would think that from this they would
draw the due conclusion that the technological system for the dissemination of
ideology, the media (I use the word media to refer specifically to this system
in its totality, not to refer to specific tools it uses to carry out its
function, since some of these tools can be used in different manner, even
against this function), is an inherent part of the power structure and,
therefore, an enemy of all rebellion and of every attempt to create free life.
Yet even in the face of the intense concentration of the media into a very few
mega-corporational hands ( a fact that should reveal something of its nature),
there are still some anarchists who will directly-and in a nonconflictual
manner-interact with it in an attempt to communicate anarchist ideas on its
terrain. This shows a lack of understanding of how the media functions.
The media plays a specific role in the power structure, a role that, in a
democratic state, becomes not only essential, but also central to the
functioning of power. But before continuing, it is necessary to confront the
illusions many have about democracy. While it is true that democracy can merely
mean a decision-making process which offers all involved a say or a vote in each
decision (why this is incompatible with anarchy is a subject best dealt with at
another time for the sake of brevity), in the present era, democracy is also and
more essentially a system of state and social power which maintains social peace
by allowing the expression of the broadest possible spectrum of opinions. The
democratic state is able to allow such a broad spectrum of opinion precisely
because opinions are basically substanceless. Opinions are ideas that have been
drained of all vitality. Separated from life and from any projectual basis, they
have become harmless blathering that ultimately strengthens the democratic state
by making it appear tolerant and open as compared to feudal or dictatorial
states.
From this, the political function of the media should be obvious. It is the
mediator and processor of democratic opinion. It devours the complexities of
life and social interaction, of international relations and insurgency, of
cultural breakdown and economic necessity... the totality of reality in the
present, and mashes them to mush between its teeth, then digests them and shits
out...turds. All of the complexities, all of the vitality, all connection to
real life has been leeched out, and we are left to decide whether these nearly
identical brown lumps stink or not. The reality from which from which these
turds were produced is so distant that we "know" that we can't effect it
directly, so instead we buy the binary logic of the democratic state, argue at
the pub over the stinkiness of turds and vote for those politicians whose
bullshit exudes the sweetest aroma. To be for or against this war, that law,
whatever candidate, policy or program is no threat whatsoever to power. The
purpose of the media is precisely to promote the predigested thinking that keeps
us passive in the face of a distant reality, always ready to choose between the
options offered by the democratic state, options that all end up subjecting the
chooser to the power of the state and capital.
The media has another essential function. It is the creator of images for
consumption. It creates celebrities and personalities for people to look up to
and vicariously live through. It creates role images for people to imitate in
order to invent their "identity". It creates images of events separated from and
placed above life. It is through these images, ingested uncritically, that
people are to view and interpret the world, formulating their opinions out of
this virtual unreality. To the extent that the media succeeds, the result is a
passive, predictable population consuming the trash dished out by the social
order.
In choosing to seek to get one's ideas across through the media, one is choosing
to feed these ideas to this masticating monster, to offer one's self to this
life-draining ghoul. For anarchists this makes no sense. It is impossible for
the media to portray anarchism as a living praxis or anarchists as complex
multi-dimensional individuals. It is therefore not possible to express anarchist
ideas in a worthwhile way through this forum. The ideas will be chewed up and
shat out as one opinion among many, one more turd about whose odor the public
can argue. The living individuals get chewed up and shat out as images-of
freaks, of intellectual brooders, of street rioters-but essentially as images
not living, acting beings. The media is part of the power structure, and, as
such, is our enemy. We can't play their game and win.
An outstanding example of how this process works can be seen on the segment
about anarchists that appeared on 60 Minutes shortly after the demonstrations
against the WTO in Seattle. This twelve-minute collage of interviews and images
was probably the best that anarchists could expect from cooperating with the
media. And from start to finish the media carried out its task. From over two
hours of interviews and several hours of video footage from the events in
Seattle, the show's editors selected what they (or their bosses) wanted to use
to make up this brief segment. Using the title, "The New Anarchists", already
these experts in mediation had made a separation between the viewers and these
new "celebrities", this "new" subculture. The image-building specialists
interviewed the one they called the " philosophical guide" separately from the
other anarchists; the interviewer and this one to whom the media attributed a
guiding role sat face-to-face as peers. The other anarchists were interviewed as
a group, some of them seated on the floor, the camera angle leaving the
impression that all were seated lower than the interviewer. A viewer who didn't
know better would be left with the impression that these "new anarchists" are
followers of leader, even if he is only called a "philosophical guide". The
interviewer very clearly directed what was said with his questions-this is his
specialty after all. By allowing the interview to pass in normal fashion, these
anarchists played right into the hands of the media. By answering the questions,
they weakened their arguments, fell into cliches such as the dull old saw about
property destruction not being violence and helped to further marginalize and
spectacularize themselves. I have not yet seen a media depiction of these "new
anarchists", of the "Eugene anarchists" (a term that anarchists in Eugene would
do well to destroy as soon as possible), or whatever term the particular
journalist, interviewer or newsperson chooses to use that was not this
manipulative-because that's how the media functions.
In the wake of the demonstrations in Seattle, there has been a lot of attention
paid to anarchists in the media, particularly focussing on the question of
property destruction. Much has come out of this that I find disturbing though
not surprising. Some anarchists have begun to worry about their media image.
Thus there are those anarchists who condemn property destruction because it will
give anarchists a bad public image. But these are so ridiculous that they
disturb me less than those who publicly insist that " property destruction is
not violence." By using this argument that has come out frequently in the media,
anarchists are letting themselves get drawn into the values of this society;
they are measuring their words to fit them into the viewpoint of democratic
dialogue. This viewpoint seeks to force revolutionary action to fit into the
moral equation of violence/nonviolence. For anarchists who determine their
actions for themselves, on their own terms, such equations are useless; they
have no significance. Central to anarchist activity in the present is the
necessity to destroy the state, capital, and all institutions of power and
authority in order to create the possibility for every individual to fully
realize herself as he sees fit. Such total destruction-the destruction of a
world-encompassing civilization-will be violent. There is no sense in denying or
apologizing for this. . What each of us does to achieve this is determined by
each individual in terms of her desires, dreams, capabilities and
circumstances-in terms of the life he is seeking to create for herself. It has
no relationship to any sort of morality. Therefore, as anarchists, we have no
use for dealing with such questions as: "Is property destruction violence or
not?" "Is this an act of self-defense or offensive attack?" We have no reason to
care. Our desire is to attack and destroy all power structures and this
determines our actions. These other questions are based on the hypocritical
moral rules of power that serve no other purpose than to place weighted chains
on our ability to act. So of what use is it to us to speak to the media about
these questions on its terms, using its guidelines of how to speak of these
matters and following its protocol? In fact, of what use is it to us to talk to
the media at all?
In dealing with the media on its terrain, one chooses to give up determining
one's own actions on one's own terms. As the 60 Minutes episode made so clear,
dealing with the media on its terrain is accepting delegation. One turns one's
ideas over to the masters of "communication" to be masticated into more opinions
in the ideological marketplace. One gives the reality of one's life over to
these experts in separation to be turned into 60-second images of isolated
events. One turns the activity of communication over to those whose specialty is
the one way "communication" of devitalized, pre-digested non-ideas and
non-events that create social consensus. And then one complains about how badly
one was represented in the media. Why did one choose to be represented at all?
The choice to accept media representation is no less an acceptance of delegation
than voting or unionism. The rejection of delegation, so central to an anarchist
and insurrectional perspective, includes the refusal to deal with the media on
its terms.
If we take self-determination and self-activity as fundamental bases for
anarchist practise, the way to communicate our ideas is clearly to create our
own means of communication. Graffiti, posters, communiquщs, papers, magazines
and pirate radio can all be used to express anarchist ideas without putting them
through the masticating mechanisms of the media. These self-determined means of
communication can be distinguished from the media in that they are not attempts
to mediate opinions and images while claiming objectivity and dishing out
pre-digested pablum to a passive audience; they are actual attempts on the part
of anarchists to express their ideas not only in the words but also in the
method through which they go about expressing them. Of course these methods,
which we can take into our own hands, will not get out to nearly as many people
as a mainstream newspaper, magazine or television show. But such considerations
could only be of significance to those who want to evangelize, to those who view
anarchy as a belief system to which we must convert people if there is ever to
be a revolution. To paraphrase some Italian comrades: if one has no commodities
to sell, of what use are neon signs? And in the era of the reign of capital,
evangelism-even anarchist evangelism-is ideological marketeering. To those whose
interest is creating their lives as their own and destroying the society that
prevents this, such marketeering is worthless.
Unfortunately, since the anti-WTO actions in Seattle, the media has been
drooling over the anarchist morsel, and there have been anarchists willing to
give it what it wants. Undoubtedly, the media will continue to hound anarchists
for as long as anarchy is a marketable item. It is therefore necessary that we
anarchists recognize that the media is part of the power structure just like the
state, capital, religion, law...In other words, the media is our enemy and we
should treat it as such. In this light, the action of three Italian
anarchists-Arturo, Luca and Drew-becomes exemplary. When a journalist invaded
the funeral of their comrade in search of a juicy morsel of news, they beat him.